E-Commerce is changing in two ways by 2022

Although the post-Covid-19 retail landscape remains a mystery, one thing is certain: Online sales are increasing and consumers are shopping online via mobile and social media.

Although e-commerce has seen a tremendous increase in popularity over the past 24 months, this is not the only trend worth your attention. We surveyed more than 100 ClickBank clients who are the highest-earning ones to discover the key trends that will shape the future of how marketers build their business. I’m going to be focusing on two key trends in e-commerce for 2022.

1. E-commerce general sales are growing faster that retail.

It doesn’t matter what type of business you are in, it is important to understand where things are heading. It’s not surprising that e-commerce is on the rise. But do you know how much?

According to eMarketer in 2021, ecommerce retail sales exceeded $5 trillion globally. This figure is expected to rise to $7 trillion by 2024. As more people made the switch to selling and purchasing goods online, the e-commerce market saw a dramatic increase in transactions. We see e-commerce making a significant contribution to total retail sales each year. It is currently expected that it will account for almost 1 in 4 sales by 2024.

Marketers need to respond to e-commerce’s rapid growth and increasing share of retail sales.

It is important to take action now, if you don’t have the opportunity. Start thinking about how you can market your brick-and-mortar company to e-commerce buyers.

* Building a website dedicated to your project and a search engine optimized blog.

* Creating optimized directory listing (i.e., Google Business Profile).

* Launching an online store on your site or through platforms like Shopify

* List your products on third-party marketplaces such as Amazon, eBay and ClickBank. ).

If you are looking to start a new business, you might consider going online first and then expanding to brick-and mortar as your business grows. It is obvious that a growing number of customers will find you online.

2. Rising social commerce is associated with higher paid media costs.

A segment of e-commerce that is seeing strong growth is social commerce, or s-commerce.

While social commerce is the purchase of goods and services directly through social platforms, it can also include direct response marketing via pay per click social ads that result in sales elsewhere. According to reports, social commerce sales will more than double to $79.6 trillion by 2025.

ClickBank asked its top clients how much they would spend on various areas in 2022. What was the result? The result?

It is not an accident that ads are being used so heavily right now. ClickBank’s largest client shared his statistics regarding Facebook advertising costs. He said that there was an increase in the average Facebook cost per impression from $11.50 in Feb 2020 to $16.89 December 2021. This is an increase of 47%.

These data points, taken together, are a strong indicator of the high demand for paid advertisements on social media. This trend will only continue as more businesses use the internet to reach customers.

With rising prices, it is becoming increasingly difficult for small businesses to take part in social advertising spend. Two tips are available for those who depend on social ads.

Optimise your funnel. You can offset rising costs per click by optimizing your landing page, better offers, and more effective ads. You should also consider your retargeting budget in order to reach more warm prospects who already know your product.

Diversify your traffic channels. Social ads can be very effective, but you don’t want them to become so expensive that you don’t have other marketing channels. You should invest in SEO, email and organic social media. TikTok, a newer social advertising platform, has significantly lower ad prices than Facebook.

These two e-commerce trends are expected to continue to grow, according to our prediction. In the next few years, we expect more people to do business online via mobile and social. This is why it’s important to keep up with the rapid developments in martech. You want your company to be able to address the issue of where your audience consumes media. It is even more crucial to collect your first-party data, given recent privacy changes. These insights should provide you with the information that you need to make your business more successful in 2022 and beyond.