Linkedin Strategy For Business Owners
Take a moment to think about all your marketing channels. Do you use each channel to its full potential? Are you assuming that the channels here will be as effective as they have always been? Or are there other options?
Ask yourself if LinkedIn is being used as often as it should be for B2B companies. The social media network for professionals currently has 58,000,000 companies.
You can be a well-known public figure or a CEO of a small business trying to make it big in the world. There are 58 million businesses that you have access to.
LinkedIn is a great platform for B2B content marketing. It is easy to create content and it connects business owners with potential customers or partners.
However, it is not easy to stand out among the crowd on social media platforms. These are three LinkedIn tips to help you Optimise your B2B content marketing strategy.
1. Find Your “Why”
You need to understand your target audience before you publish on LinkedIn. This will help you determine how your content aligns with your business’s goals and philosophy. Your content should be clear if you are a wholesaler of medical supplies and want to increase your reach on LinkedIn.
Show what makes your company unique in your content What makes your products better? What makes your business model more appealing to customers? What can you do to deal with after-sales questions?
Only after you have identified your “why”, which is the reason you are marketing your company on LinkedIn, can you start to create content topics for this channel.
2. Sell your business quickly and easily
It is a natural follow-up to understanding your why. Unsolicited sales pitches, content, and other information from LinkedIn come to my inbox several times per month. These are people who don’t know me and my businesses and don’t seem to care what I want. They seem only interested in catching what they can. On my part, I am turned off by their insistence on casting a wide net to see what they catch and delete those messages from my email inbox.
For those who create original content on LinkedIn, the approach may be different. An article allows you to create what can be considered an SEO blog post about your business. While you can brainstorm together with your team the best topics, it is important to make sure your goal is to educate your readers and not sell them anything.
SEO professionals understand that content marketing is not about being a salesperson. Your customers come to you to find out if you are a good fit. They are trying to solve their problem and want to find out how you can help.
Your content should explain your business philosophy, history, and business practices. It is where people can get a feel for who you are and what you can do to help them, not why they should give money to you. This will help them understand why you are the best choice. It doesn’t matter if you beat people about the head.
Avoiding direct sales tactics will convert better for you. Keep this in mind.
3. Recognise Your Competitors
When strategising your LinkedIn content marketing strategy, remember to be aware of what your competitors are doing. A lot of business content I’ve seen is written by companies that seem to be afraid of admitting the existence of rivals.
The consumer knows they have options. You can’t pretend to be the only one. You don’t want your readers to name-drop all the other companies.
To find gaps in your content, study the content of your competitors. Next, find the best ways to close these gaps so that you are the most appealing business for your readers.
This will allow you to attract not only new customers but also people who have already tried your competitors and weren’t satisfied. You can offer something new if they are looking for something else.
Like most things, it takes patience, research, and a lot of patience to navigate your way around LinkedIn B2B content marketing. You have to be different from hundreds of thousands of businesses that are doing the same thing as you.
You have the best chance of success if you understand why you are doing it and how to highlight your company’s uniqueness.